- Izpārdots
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- Autors: Stefania Masè
- Izdevējs Springer-Verlag GmbH
- Gads: 2020
- ISBN: 9783030517694
- ISBN-10 : 3030517691
- ISBN-13 : 9783030517694
- Formāts: PDF
- Valoda: Anglų
Atsauksmes
Apraksts
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
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- Autors: Stefania Masè
- Izdevējs Springer-Verlag GmbH
- Gads: 2020
- ISBN: 9783030517694
- ISBN-10: 3030517691
- ISBN-13: 9783030517694
- Formāts: PDF
- Valoda: Anglų
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Atsauksmes